Customer Overview
Domo helps teams turn business data into operational clarity. When the team needed to scale event engagement without adding more manual work, they looked for a way to keep conversations moving across a large customer base.
The Challenge
Event teams need timely, relevant outreach before and after key moments. Manual follow-up makes it difficult to consistently drive registration, engage customers, and convert attention into pipeline.
The Solution
Domo used an Atonom Event Cloud Employee to coordinate event engagement workflows, respond quickly, and keep high-intent conversations active without adding headcount.
Results
- 4% registration driven
- 30% customer-base engagement
- 20% pipeline increase
