
Salesforce Went Down at Dreamforce, HubSpot’s CRM Now Updates Itself, Apple Plans to Charge for Siri
This week, Salesforce and HubSpot laid out their AI strategies at their major customer events, Dreamforce and UNBOUND.


A unique perspective from Dave Elkington on how systems are changing before org charts do, and understanding the transition from software tools to digital labor.
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This week, Salesforce and HubSpot laid out their AI strategies at their major customer events, Dreamforce and UNBOUND.

As we plan for 2027, these become practical decisions: how we reach customers, where we invest, and which interactions still need our time and attention."

For the last few years, the AI thesis was that software would become easier to build and more work would become automated.

This week, one of the most AI-native companies in the world said more than half of their company will be salespeople by the end of the year

Last week four of the most known software companies in the world beat Wall Street's estimates. The market invested $10B to one and erased $2.4B from another.

Thursday J.P. Morgan called the SaaSpocalypse overblown, and Salesforce added $6.6B in a day. Its reason: AI agents still need the data inside Salesforce."

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When the core input of an industry gets this cheap, everything built on top of it starts to change. We are watching that play out.
Here is what gets me. The market is no longer asking whether these companies have good AI.
AI is collapsing the cost of execution, but it is not making everything cheaper.
Fund the compute, find the people who can make it work, and move fast enough to survive the mistakes.
The moves that mattered were quieter and more structural: companies deciding where value lives after AI makes the old product cheaper."
For two years the AI conversation has been about the models. This week it was about what companies do when AI changes what they're worth.