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ArticleSep 30, 2026

AI ROI: Where Leaders Expect It vs. Where It Actually Shows Up

Everybody says they’re getting value from AI. Emails get written faster, marketing pumps out more posts, and sales reps crank out research briefs. Great, but did any of that make the company more money or lower its costs?

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HubSpot’s 660 Job Cuts, Bezos’s 3-Day Workweek, and Why AI Skills Aren’t Enough

AI can change which jobs a company needs without taking over those jobs.

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I Asked 220 Leaders Where They’re Actually Seeing AI ROI

Where did you expect AI to make money, and where is it actually making or saving money?

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Accenture Grew $17B, Anthropic Spent $518B, OpenAI is Trying to Lock us In

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Nobody Has the Playbook Anymore

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The Autonomous Organization

Atonom’s vision for building AI-powered teams with Cloud Employees.

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We Canceled Claude, Deel Added $140M Without Hiring, and Meta Added $158B

We’re an AI company, and our own team was spending WAY too much time trying to make AI useful.

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We Canceled Claude & Then We Got Serious About AI

We were using more AI, but I wasn't convinced we were getting more done.

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Where AI Actually Creates ROI in Sales

Start with the work that makes or loses money. Earn the right to expand from there.

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Salesforce Went Down at Dreamforce, HubSpot’s CRM Now Updates Itself, Apple Plans to Charge for Siri

This week, Salesforce and HubSpot laid out their AI strategies at their major customer events, Dreamforce and UNBOUND.

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Resources

AI ROI: Where Leaders Expect It vs. Where It Actually Shows Up

HubSpot’s 660 Job Cuts, Bezos’s 3-Day Workweek, and Why AI Skills Aren’t Enough

I Asked 220 Leaders Where They’re Actually Seeing AI ROI