I Asked 220 Leaders Where They’re Actually Seeing AI ROI
Where did you expect AI to make money, and where is it actually making or saving money?

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Where did you expect AI to make money, and where is it actually making or saving money?

We were using more AI, but I wasn't convinced we were getting more done.
What companies need to be careful about is confusing the system they already know with the strategy they actually need.
The old education playbook prepares kids for jobs that may not exist. I’m not willing to make that bet with my son.
We’re becoming incredibly dependent on AI while also getting increasingly pissed off about how it’s being used.
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I think we’re about to find out how much of the internet, our pricing, our customer operations, and even our ideas about authorship were held together by the assumption that a human was on the other side.
Are we actually making things better, or have we just gotten really good at making everything look innovative?

Nowadays buyers can educate themselves before speaking to sales. AI can research an account and write an email in minutes.
A lot of jobs were judged by whether those activities happened. We counted calls, emails, meetings, tasks, leads, and content. Activity became a stand-in for value.
Instead of fixing the foundation, we optimize around it.