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I think we’re about to find out how much of the internet, our pricing, our customer operations, and even our ideas about authorship were held together by the assumption that a human was on the other side."
Are we actually making things better, or have we just gotten really good at making everything look innovative?
Nowadays buyers can educate themselves before speaking to sales. AI can research an account and write an email in minutes. "
A lot of jobs were judged by whether those activities happened. We counted calls, emails, meetings, tasks, leads, and content. Activity became a stand-in for value.
Instead of fixing the foundation, we optimize around it.
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There is a massive gap right now between what people expect and what is actually realistic.
This week is all about what happens when the old way of doing things finally breaks.
What people say and what is actually happening are rarely the same thing.
What happens when reality catches up, and why the companies winning right now aren't smarter, they just showed up first.
The line between true operators and people who just…do is being carved out in real time.
The divide is becoming obvious: some organizations are using AI to generate more activity while others are using it to completely redesign execution."
