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AI doesn’t replace people. It replaces motion.

AI doesn’t replace people. It replaces motion.

Gabe Larsen

The leaders who understand the difference between activity and ownership will build the next generation of efficient organizations.

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4 min read

Latest articles

16 of 16 articles

AI ROI: Where Leaders Expect It vs. Where It Actually Shows Up

AI ROI: Where Leaders Expect It vs. Where It Actually Shows Up

Gabe Larsen

Everybody says they’re getting value from AI. Emails get written faster, marketing pumps out more posts, and sales reps crank out research briefs. Great, but did any of that make the company more money or lower its costs?

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Where AI Actually Creates ROI in Sales

Where AI Actually Creates ROI in Sales

Gabe Larsen

Start with the work that makes or loses money. Earn the right to expand from there.

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Atonom CEO Dave Elkington to Keynote at Silicon Slopes STACKED

Atonom CEO Dave Elkington to Keynote at Silicon Slopes STACKED

Pete Ketchum

Dave Elkington, founder and CEO of Atonom and a co-founder of Silicon Slopes, will keynote the Executive Forum at STACKED, Silicon Slopes' executive summit for CIOs, CISOs, CTOs, and anti-fraud leaders.

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Atonom Proud to Sponsor Utah’s Best of State Awards Gala

Pete Ketchum

AI company, Atonom, partners with one of Utah’s most iconic recognition programs to celebrate organizations delivering lasting value across the state.

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The Autonomous Enterprise: A Playbook for AI-First Leaders

The Autonomous Enterprise: A Playbook for AI-First Leaders

Atonom

A framework for building a hybrid workforce of humans and Cloud Employees.

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AI doesn’t replace people. It replaces motion.

AI doesn’t replace people. It replaces motion.

Gabe Larsen

The leaders who understand the difference between activity and ownership will build the next generation of efficient organizations.

Read Article→

Where AI Actually Works With SDRs Today

Where AI Actually Works With SDRs Today

Gabe Larsen

A clear breakdown of where AI should own the SDR motion, where it should assist, and where human judgment still wins.

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Execution Gaps in Signal-Based Selling

Execution Gaps in Signal-Based Selling

Gabe Larsen

A practical breakdown of which SDR workflows AI should fully own and where human judgment still drives results.

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The Fortune 500 Enterprise AI Business Case Template

The Fortune 500 Enterprise AI Business Case Template

Gabe Larsen

A practical template for tying AI investments to dollars, throughput, and real operational impact.

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The Autonomous Organization

The Autonomous Organization

Gabe Larsen

The Autonomous Organization blends people, tools, and Cloud Employees working side by side.

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The Evolution of SaaS

The Evolution of SaaS

Gabe Larsen

From Software to Digital Workers and Beyond

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43 Hard Truths About AI

43 Hard Truths About AI

Gabe Larsen

Everyone is posting wins. Nobody is posting what's actually happening.

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Evolution of Chat

Evolution of Chat

Gabe Larsen

From Button Bots to Cloud Employees

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Top 25 Sales Influencers You Should Follow in 2025

Top 25 Sales Influencers You Should Follow in 2025

Gabe Larsen

Meet the top 25 sales influencers driving deals and shaping the Utah sales scene.

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Who's Who in Marketing? Top 25 Influencers to Follow in 2025

Who's Who in Marketing? Top 25 Influencers to Follow in 2025

Gabe Larsen

Discover the top 25 marketing influencers driving engagement and thought leadership in the industry.

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AI vs GTM 2025 Market Reality Check

AI vs GTM 2025 Market Reality Check

Gabe Larsen

Comprehensive research paper analyzing the current state and future outlook of AI in Go-to-Market strategies.

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